AI TV Channel, View TV AI, will be made available on the Kapang platform and available for distribution across all platforms for the NAB Show 2023 in April. View TV has created an AI-powered content creation tool that can take…
Nicky Scanlon
Single series FAST channels - touting the value. The ad-supported streaming space is heating up, along with the available content on those platforms. At NATPE’s Streaming Plus event, executives from Vizio, Filmrise and Tastemade dished on how AVOD and free ad-supported…
Brits set £20 limit on streaming spend - A new report has found that streaming is dominating the UK TV landscape, but that Brits have a hard cap when it comes to paying for SVOD services. According to The Trade…
Media Companies need to pay more attention to FAST, quickly. Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to…
Banijay Rights launches FAST with its first general entertainment FAST channel. Banijay Rights is ramping up its FAST channel offering with the launch of the distributor’s debut dedicated general entertainment channel Horizons: Powered by Banijay. Horizons will host the likes of…
Sparring over Hulu - Comcast would be interested in acquiring Hulu if Disney decides to sell the streaming platform, according to Comcast CEO Brian Roberts. It’s an assertion which suggests Comcast is not about to make it easy for Disney to buy out…
Tubi launching World Cup FIFA 2022 FAST channel. Tubi — the free and ad-supported streaming service owned by Fox — today announced that it’s fired up a “FIFA World Cup FAST Channel.” If the name wasn’t clear enough (despite being a…
FAST CHANNELS THRIVE AS VIEWERS LOOK FOR ‘LEAN BACK’ VIEWING. The success of FAST channels proves that viewers still enjoy a ‘lean back’ viewing experience in the streaming age. That was one of the conclusions of an IBC2022 Conference session…
TV in the FAST Lane - the new era of operational creativity. In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating…
‘SUPERCHARGE STREAMING’ WITH ITVX SERVICE says Deep Bagchee, Chief Product Officer at ITV. He will detail the broadcaster’s plans for innovative new streaming service ITVX during his IBC Conference session today With several leading global services recently discussing the possibility…
Red Bee enters FAST market with Red Bee Pulse - Red Bee Media, the media services provider, has announced the addition of Free Ad-Supported Streaming TV (FAST) services to its Red Bee Pulse product. Red Bee’s scalable OTT virtual channel…
Fox says Super Bowl spots are going, going, almost gone - The NFL season hasn’t kicked off yet, but Fox Sports is about ready to do a touchdown dance about ad sales for the Super Bowl. Variety reported Wednesday that Fox has…
Nuestra.TV Launches with 40+ FAST Channels. Adsmovil’s free video streaming service is programmed to appeal to the diversity of the Hispanic community. In the latest move by companies to target the rapidly growing Hispanic streaming audiences, Adsmovil USA has launched…
FAST services to take market share. Barclays’ Kannan Venkateshwar says as free ad-supported TV proliferates, even old content will compete with newer SVOD titles. Free ad-supported streaming television (FAST) services are all the rage as content providers and distributors look for…
New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free…
The cord-cutting revolution is continuing to advance according to a survey from Future Today. The survey Future Today surveyed over 300 families regarding their linear TV and streaming habits. The resulting report is filled with interesting information, but it all…
Nielsen Prepares to Go Private and responds to FCC Critique. It’s a new era in Nielsen’s history. Shareholders have approved an acquisition of the TV measurement company by a private equity consortium made up of Evergreen Coast Capital Corp., an affiliate of Elliott…
Netflix could charge advertisers up to $65 per 1K ad impressions. As Netflix prepares to launch its highly-anticipated ad-supported tier, advertisers are likely thinking about how to tap into the streamer’s distribution reach – though it may come at a cost. According…
1. OEM FASTs Continue To Grow In our new report, FASTs Are The New Cable, we talk a lot about the growth of the FAST services owned by the various OEMs. They have an advantage in that they are the interface…
FAST Usage Was Up 9 Points in the First Five Months of 2022. The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research. The percentage of…
As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the…