Author: Nicky Scanlon

Why Media Companies Need to Pay More Attention to FAST Services, Quickly

Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to fly under their radars, as usage of the biggest players…

Banijay Rights Launches First General Entertainment FAST Channel

Banijay Rights is ramping up its FAST channel offering with the launch of the distributor’s debut dedicated general entertainment channel Horizons: Powered by Banijay. Horizons will host the likes of drama series Gunpowder and The Woman in White, alongside formats including Location, Location, Location, 8 Out…

ITV PREPARES TO ‘SUPERCHARGE STREAMING’ WITH ITVX SERVICE

Deep Bagchee, Chief Product Officer at ITV, will detail the broadcaster’s plans for innovative new streaming service ITVX during his IBC Conference session today With several leading global services recently discussing the possibility of ad-supported tiers alongside existing subscription offers,…

Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape

New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising. Comcast Advertising released a new report entitled “Free…

Back to top