FAST is an ideal entry to OTT: low setup costs, global reach, and enhanced revenue streams. Learn how to create a channel, in 6 simple steps. Firstly, what is a FAST Channel? The acronym stands for Free Ad-Supported Television. In one…
Tag: CTV
A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement…
Kapang is a Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from…
FAST Wars, the Free Ad-funded Streaming Television race to roll out broadcasters to IP-connected device platforms. Both Content Owners and Broadcasters have seen FAST to be a cost-effective approach to grow and transpose their content or channel revenues from declining…
At the Next TV Summit on Tuesday, AC/DC’s “Thunderstruck” was the walk-on music for a panel debating the death of broadcast. A classic ’90s throwback tune was perhaps appropriate considering “1990 was the last time broadcast mattered,” quipped Next TV…
Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are…
BroadcastCDN part of the View TV Group has launched a Cable & Satellite broadcaster transformation package to take existing and traditional broadcasters into FAST markets at scale to generate sustainable revenues. Broadcast CDN carries the service from your origin premises,…
Warning - IBC Press Release Barrage coming this week with more smoke and mirrors than a burning bathroom shop. So which Press Releases do you believe and how do you find your way through this fog of information, well we…
Free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in…
Content is King is a phrase that has caused a lot of discussion points within FAST. Current FAST platforms are more focused on running archived content on loop to the last blood from the bag of stones that they have…
Broadcaster Roger Bolton has suggested the BBC is "spooked" by the decline in young audiences to traditional radio. Bolton, 76, was speaking after being dropped as host of Radio 4's Feedback after 23 years. "If you were running Radio 4, you must…
Netflix’s move to hire a dynamic duo to oversee its global ad sales ambitions couldn’t come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to…
If your business makes video content, I’m sure you have a YouTube channel or maybe a video podcast – you might even stream live on something like Twitch. But if you want to level up, it’s time to get FAST.…
View TV a managed producer of FAST and Broadcast channels has released its in-house private cloud playout and media workflow to self-service customers as the latest release of its Cloudie TV product.View TV has always believed “TV should look like…
Free ad-supported streaming TV (FAST) is but one component of the expanding AVOD space. How audiences react to the increasing frequency of ads is another factor – one on which FAST channels have the upper hand, new LG Ads data…
The taxonomy of streaming video services is expanding. Historically, the market was split between ad-supported services offering videos for people to watch on-demand, otherwise known as AVOD services such as YouTube, and subscription-based services offering videos for people to watch…
Press Release “Kapang announces 80/20 revenue share to BroadcastCDN customers" Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN),…
So many companies are making channels with some companies with more than 100 channels which are all unwatchable or uninteresting. FAST broadcasting has opened a few opportunities to launch channels with a few hours of content and assume that the…
Kapang, a Virtual Multichannel Video Programming Distributor (vMVPD) broadcasts content and channels with a format similar to that of cable and satellite TV but delivered over public internet. Kapang working with its sister companies BroadcastCDN & Cloudie playout has an…
The following is a list of the Top 10 points you need to cover to get your channel to be super successful: Point 1 - Content Selection Choose content that people want to watch, cheap content is a long term…