In less than a decade, TV has gone from a sure thing—the de facto mass reach platform—to nuanced, complicated and in flux. You’ve probably heard many hot takes around the notion that “TV is dead!” But the reality is consumers…
Tag: FAST ads
Free ad-supported streaming TV (FAST) is but one component of the expanding AVOD space. How audiences react to the increasing frequency of ads is another factor – one on which FAST channels have the upper hand, new LG Ads data…