Tag: fast tv

Why Media Companies Need to Pay More Attention to FAST Services, Quickly

Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to fly under their radars, as usage of the biggest players…

ITV PREPARES TO ‘SUPERCHARGE STREAMING’ WITH ITVX SERVICE

Deep Bagchee, Chief Product Officer at ITV, will detail the broadcaster’s plans for innovative new streaming service ITVX during his IBC Conference session today With several leading global services recently discussing the possibility of ad-supported tiers alongside existing subscription offers,…

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