LONDON, 29 September 2022: In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to the latest research from Omdia.Omdia Senior Research Director, Maria Rua Aguete said: “Netflix is expected…
A new report has found that streaming is dominating the UK TV landscape, but that Brits have a hard cap when it comes to paying for SVOD services. According to The Trade Desk, 73% of Brits are now streaming video…
Nothing sits still for long, and after years of experimentation, fine-tuning and increased competition - not to mention plenty of speculation and denial - the prospect of ads on subscriptionplatforms is finally looking like a reality. While most companies are…
Deep Bagchee, Chief Product Officer at ITV, will detail the broadcaster’s plans for innovative new streaming service ITVX during his IBC Conference session today With several leading global services recently discussing the possibility of ad-supported tiers alongside existing subscription offers,…
Netflix’s move to hire a dynamic duo to oversee its global ad sales ambitions couldn’t come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to…
As consumers tighten their belts, ad funded models are becoming a more enticing prospect for streamers. Netflix’s announcement in April that it has hit an apparent subscriber wall sent out shockwaves, prompting many to question how attractive and profitable the…
