New York – May 30, 2022 – On the back of NAB 2022, View TV Group have announced that Newsmax, one of the top rated news networks in the US, has signed an agreement to be broadcast in the UK and the US on the Kapang CTV platform owned by View TV Group.
“Newsmax is excited about expanding its distribution in the UK through the Kapang platform and they will a great partner for the network” said Andy Biggers, SVP of Content Distribution for Newsmax. “There is very broad interest across the globe in US news, business, and politics, and Newsmax will continue to answer that demand across all platforms around the world.”
“With the diversity and quality of content we distribute on behalf of content owners, we needed quality in presentation and format to complement our programs. Kapang features channels that comply with the FAST2.0 standard, which converges the best of traditional TV with the best of FAST with the intention of increasing the engagement of viewers, premium brands, advertisers. As Newsmax complies with FAST2.0, our intention is to provide a traditional broadcast television viewer experience that we know our viewers will appreciate” said Jamie Branson, CEO View TV Group.
View TV Group
View TV Group comprises four companies including Kapang Ltd. The Kapang CTV platform provides the equivalent of a cable television output but with distribution over the internet. It reduces complexity, enables faster time to market, lower staffing costs and delivers audience revenue technology that provides addressable advertising for higher revenues. This is delivered to viewers in HD or 4K for an experience comparable to that of traditional network, satellite, or cable TV.
Newsmax Media, Inc. operates Newsmax, the nation’s fourthhighest-rated cable news network and a top 25 cable channel, according to Nielsen. Newsmax is carried on all major cable and satellite systems in the US and continues to grow its international distribution. Newsmax’s media properties reach more than 40 million Americans regularly through Newsmax TV, the Newsmax App, its popular website Newsmax.com, publications like Newsmax Magazine and more than a dozen health and financial newsletters. Forbes has called Newsmax “a news powerhouse.”