Kapang, has announced the adoption of interactive CTV advertising, a new feature that allows viewers to interact with ads on their connected TV devices. Interactive CTV advertising enables advertisers to create immersive and personalized experiences for their target audiences, while increasing their return on investment.
Interactive CTV advertising is powered by Ad Pods IO, the most comprehensive and versatile platform for streaming content. Ad Pods supports various types of interactive ad formats, such as polls, quizzes, games, coupons, and more. Viewers can use their remote controls or mobile devices to engage with the ads, and receive instant feedback and rewards. Interactive CTV advertising also provides rich data and analytics for advertisers, allowing them to measure and optimize their campaigns.
“Interactive CTV advertising is the future of digital marketing. It is a win-win situation for both viewers and advertisers. Viewers can enjoy more relevant and engaging ads, while advertisers can increase their brand awareness, conversion rates, and customer loyalty. Interactive CTV advertising also drives up CPMs and revenue for content owners and Kapang.” said Jamie Branson, Founder of Kapang.
Kapang is one of the first streaming platforms to adopt interactive CTV advertising, and has already partnered with several leading brands and agencies to launch successful campaigns. Kapang expects interactive CTV advertising to become a mainstream trend in the streaming industry, and plans to expand its offerings and capabilities in the near future. To learn more about interactive CTV advertising and Kapang K2, visit www.kapang.com.