Kapang, the leading CTV platform for FAST Channels and subscription package broadcasters, has announced that it has added Live Radio and Podcasts to its platform, creating a new and engaging way to enjoy audio content with video ads.
Live Radio and Podcasts are usually audio content that can be streamed or downloaded on various devices and platforms, such as smartphones, tablets, computers, and smart speakers. Live Radio and Podcasts offer a wide range of content genres, such as music, news, sports, comedy, and education, catering to different tastes and preferences of the listeners.
However, Live Radio and Podcasts face a challenge in monetizing their content, as they rely on audio ads, which have lower CPMs (cost per thousand impressions) and fill rates than video ads. Audio ads also have limited creative options and interactivity, making them less effective and engaging for the listeners.
That’s why Kapang has created a unique and innovative solution that combines Live Radio and Podcasts with video ads, enhancing the user experience and the revenue potential for the audio content creators. Kapang’s solution works by displaying video ads on the screen of the device while the audio content is playing, creating a seamless and personalized ad experience that matches the interests and preferences of the listeners.
Kapang’s solution also works by bringing live cameras in radio studios to life, creating an interactive form of TV that allows the listeners to watch the radio hosts and guests, as well as the video ads, on their screens. This way, Kapang transforms Live Radio and Podcasts into a more immersive and engaging medium, empowering radio stations and podcasters to reach new and larger audiences.
Kapang’s solution also offers a performance-based SaaS model for the audio content creators, which means that they only pay for the actual impressions and conversions that they generate from the video ads, rather than a fixed fee. This way, Kapang reduces the costs and risks for the audio content creators, and increases their revenues and profits.
“Kapang is excited to bring Live Radio and Podcasts to its platform with video ads. We believe that this is a game-changing solution that benefits both the audio content creators and the listeners. Kapang is the ultimate CTV platform for FAST Channels and subscription package broadcasters, offering quality, variety, and value to everyone.” said John Smith, CEO of Kapang.
Kapang’s Live Radio and Podcasts service is now available for audio content creators and listeners who want to enjoy a new and engaging way to enjoy audio content with video ads. To learn more about Kapang and sign up for the service, visit www.kapang.com.