New research finds the majority of TV consumption is streaming, but agencies say ad spending still favours linear terrestrial.
Great assessment of the parallel trends of viewing and ad spending both moving from linear TV (let’s call it “legacy TV” please) to streaming. The takeaway is actually much more positive for streaming than the headline would suggest.
I was at a conference recently where the question “is FAST overhyped?” came up several times. With these growth metrics, I think the hype is warranted – “Comscore’s data found audiences on the Roku channel and Paramount’s Pluto TV grew 27% and 28%, respectively, over the past 15 months, while Fox’s Tubi audience grew 48% and Amazon’s FreeVee saw its audience jump 55% over the same period.”