YouTube FAST Channels – View TV is Recruiting YouTube Channels to Feature in the Rathergood TV Network.
View TV, a global streaming service that offers live TV, FAST channels, and AVOD content, has announced that it is recruiting YouTube channels to feature in the RATHERGOOD TV NETWORK, a new collection of FAST streaming TV channels that showcase the best of YouTube content across various genres and categories.
View TV is partnering with YouTube, the world’s largest video platform, and Fast Broadcaster, a leading provider of FAST channel solutions, to create and launch the RATHERGOOD TV NETWORK.
The RATHERGOOD TV NETWORK is a collection of FAST streaming TV channels that feature some of the most popular and influential YouTube creators and content, such as comedy, music, gaming, beauty, sports, and more. The RATHERGOOD TV NETWORK aims to reach and engage a large and diverse audience, especially the younger generations who are more likely to consume content on social and streaming platforms.
The RATHERGOOD TV NETWORK also aims to provide more value and variety to the viewers, by offering free ad-funded and entertaining content, as well as interactive and personalized features, such as live chats, polls, quizzes, and more.
View TV is recruiting YouTube channels that have a minimum of 2,000,000 subscribers, and that produce original and engaging content that matches the RATHERGOOD TV NETWORK’s theme and audience. View TV is offering YouTube channels the opportunity to join the RATHERGOOD TV NETWORK, and to benefit from the following advantages:
- View TV will match the channel’s current revenue share deal starting at 51/49 in favour of the channel.
- View TV will launch the channels on Kapang, their direct-to-consumer CTV offering within a few days of receiving 25 hours of usable content.
- View TV provides broadcast grade linear TV hosting and zero CDN and SSAI operational costs, using View TV’s playout and advertising technology, to deliver a high-quality and reliable streaming experience, and to generate substantial additional revenues for the YouTube channels.
- View TV’s playout and advertising technology enables YouTube channels to create and manage their own FAST channels, using View TV Play, a cloud TV playout solution that allows linear television broadcasters of all sizes to create, curate, manage, and deliver linear television services to multiple analogues, OTT, and Connected TV platforms.
- View TV also enables YouTube channels to monetize their FAST channels through advertising and sponsorship models, using View TV Marketplace, a video ad-buying platform that provides the advertising and sponsorships to monetize fantastic FAST Channels and their associated AVOD services across global CTV Platforms to deliver sustainable earnings for broadcasters & content owners.
- View TV distributes and delivers the RATHERGOOD TV NETWORK across multiple platforms and devices, such as Samsung TV Plus, Roku, and Amazon Fire TV, using View TV Connect, a cloud TV distribution solution that enables any existing broadcaster to become a master of CTV and Streaming TV with minimal operational change and maximum results. View TV also leverages the popularity and quality of these platforms and devices, and enhances the user experience and satisfaction.
- View TV promotes and markets the RATHERGOOD TV NETWORK and the YouTube channels, using View TV Studios, a platform that works with content owners and video content distributors to create, distribute and monetise FAST Channels using CTV Distribution and the Kapang Connected TV Platform.
- View TV also helps YouTube channels to grow and retain their audience, by providing real-time data and insights on their FAST channel performance, audience behaviour, and revenue streams, using View TV Cloud, an integrated cloud broadcasting service that provides FAST Channel playout, broadcast-grade CDN, integrated SSAI, View TV Ads, and View TV Studios content.
View TV’s CEO, John Smith, said: “We are very excited to recruit YouTube channels to feature in the RATHERGOOD TV NETWORK, a new collection of FAST streaming TV channels that showcase the best of YouTube content across various genres and categories. We are partnering with YouTube and Fast Broadcaster, who have provided us with the best YouTube content and FAST channel solutions in the market.
We are confident that the RATHERGOOD TV NETWORK will help us grow and succeed in the streaming industry, and to provide more value and variety to our viewers and advertisers.”