FAST Food for FAST Channels is the latest advanced approach from View TV.
FAST FOOD: The New Product for FAST Channels that Provides Sustainable Ad Revenues and Sponsorship Models
FAST channels, or free ad-supported streaming television, are a growing trend in the streaming market, offering free content to viewers across various genres and platforms. FAST channels are monetized through advertising, which can be traditional, interactive, or programmatic. However, advertising alone may not be enough to sustain and grow FAST channels, especially in the face of increasing competition and costs. That is why FAST FOOD, a new product developed by Fast Broadcaster, a leading provider of FAST channel solutions, is a game-changer for FAST channel owners and operators.
FAST FOOD is a product that enables FAST channels to create and manage their own sponsorship models, in addition to advertising. FAST FOOD allows FAST channels to offer different types of sponsorship opportunities to brands and sponsors, such as:
- Channel sponsorship: A brand or a sponsor can associate with a specific channel or a network, and have its logo, message, or product featured prominently on the channel’s interface, banner, or watermark.
- Genre sponsorship: A brand or a sponsor can align with a specific genre or category of content, such as news, sports, or comedy, and have its logo, message, or product displayed on the genre’s page, menu, or icon.
- Program sponsorship: A brand or a sponsor can support a specific program or show, and have its logo, message, or product inserted before, during, or after the program, as well as on the program’s guide, description, or thumbnail.
- Segment sponsorship: A brand or a sponsor can sponsor a specific segment or feature within a program, such as a weather report, a quiz, or a highlight, and have its logo, message, or product integrated into the segment, as well as on the segment’s title, intro, or outro.
- Content sponsorship: A brand or a sponsor can create or co-create original and engaging content that matches the channel’s theme and audience, and have its logo, message, or product embedded into the content, as well as on the content’s title, credits, or description.
FAST FOOD is a product that benefits both FAST channels and brands and sponsors, by providing:
- More revenue streams and profitability for FAST channels, by diversifying and increasing their income sources, and by optimizing their return on investment.
- More exposure and awareness for brands and sponsors, by reaching and engaging a large and diverse audience, and by leveraging the popularity and quality of FAST content.
- More value and variety for viewers, by offering more free and entertaining content, and by enhancing the user experience and satisfaction.
FAST FOOD is a product that is easy and flexible to use, thanks to Fast Broadcaster’s cloud-based platform and tools, such as:
- FAST Channel Builder: A tool that allows FAST channels to design and customize their own channel interface, layout, and features, and to upload and manage their content library and schedule.
- FAST Channel Distributor: A tool that allows FAST channels to distribute and deliver their content across multiple platforms and devices, such as Samsung TV Plus, Roku, and Amazon Fire TV, and to integrate with various ad networks and partners.
- FAST Channel Analyzer: A tool that allows FAST channels to track and measure their channel performance and impact, and to access real-time data and insights on their audience, content, and revenue.
FAST FOOD is a product that is innovative and future-proof, thanks to Fast Broadcaster’s research and development, and its collaboration with industry leaders and experts, such as:
- ITV Studios, a global content producer and distributor, that partnered with Fast Broadcaster to launch two new FAST channels, Storylands and Hell’s Kitchen, on Samsung TV Plus in Europe.
- Omdia, a leading research and analysis firm, provided Fast Broadcaster with data and forecasts on the FAST channel market and trends and published a report on FAST channels in the UK.
- Blue Ant International, a global distributor of premium content, that commissioned Omdia’s report and that unveiled the stats at its London TV Screenings event.
FAST FOOD is a product that is revolutionizing the FAST channel market, by providing sustainable ad revenues and sponsorship models to existing and new broadcasters. FAST FOOD is a product that is available now, and that can be downloaded for free from Fast Broadcaster’s website. FAST FOOD is a product that is ready to help FAST channels grow and succeed in the streaming industry.