Kapang transitions to ad-exchange based zero-share CTV Platform to empower premium broadcasters & studios

Kapang adX has launched a widely needed video content and broadcast solution to empower broadcasters and content studios just as NAB 2024 is concluding.

In the rapidly evolving world of digital streaming, Kapang is making a bold move that could redefine the industry’s future by joining its CTV platform and CTV Ad-Exchange into a single hop to provide an efficient solution removing the needs for intermediatory SSP’s.

Transitioning from an isolated CTV Platform to a CTV Ad-Exchange with integrated zero-share CTV Platform, Kapang is set to disrupt the FAST broadcasting model by offering an unprecedented level of freedom and monetization opportunities for television content creators, movie producers and linear TV broadcasters as well as providing a less fragmented premium inventory portfolio for advertisers.

Kapang has successfully established a transition to a multi-channel platform that operates without revenue sharing. This is achieved by directly billing advertisers for access to the supply, ensuring transparent video ad targeting and reliable ad delivery from its owned and operated CTV Ad-Exchange Kapang adX.

Additionally, Kapang offers a comprehensive self-service CTV ad-buying platform and direct performance marketing solution to reduce more hops and revenue deductions within the ad-funded media delivery process mimicking the simplicity of monetizing creators Twitch, YouTube, Spotify and empowering premium content creators.

Kapang’s Transformation it is just an integrated platform: A New Era for Content Channel Monetization

Kapang’s shift from a mere CTV Platform to an ad-exchange TV Ecosystem marks a significant milestone in its journey. This transformation is not just a change in functionality but a reimagining of what a digital streaming service can offer when the business model works.

By listing any FAST Channels, broadcasters and content studios revenue-share-free on the Kapang TV platform, Kapang is removing the barriers that often prevent existing quality free-to-air services and premium content teams from reaching a wider audience. This democratization of content distribution is a game-changer for creators who have been sidelined by the costs associated with significant deductions throughout the process.

Content and Channels want to be everywhere on every platform right?

There’s a misconception that simply distributing content across numerous FAST Platforms will automatically result in greater daily viewership. However, it’s widely acknowledged that content quality reigns supreme, and audiences are in greater need of premium content with no allegiance to platforms.

Delivering premium content justifies a substantial return on investment, attracting remarkable audiences and generating significantly higher ad revenues. While some attempt to bypass revenue shares, “CTV Platform Taxes”, by creating owned and operated environments, this approach is very often counterproductive. It often leads to increased marketing and management expenses, along with a disjointed advertising strategy that results in the same poor business model.

Kapang is committed to empowering broadcasters and content creators, enabling them to thrive in their craft with an unobstructed & speedy path to market. By offering significantly reduced technology fees, FAST Onboarding, standardized open platform integration, and removing the content selection process, Kapang ensures channels and content get in front of audiences FASTER whilst delivering significantly higher return on investment.

PLEASE NOTE – Kapang is not requesting exclusivity from any broadcaster, but can provide the same efficiencies in distribution too.

Kapang solves key problems existing in FAST by directly engaging with the ad-dollars

Kapang solves the majority of FAST Channel and AVOD problems with some key changes to the early streaming services that have been hindering OTT and traditional broadcasters in making streaming their primary revenue stream, a majority already existing in collective UGC & Music platforms such as YouTube and Spotify:

1. Kapang Platform – Kapang provides a revenue share free environment for AVOD and Linear Channels.
2. Kapang Broadcasters – Kapang will onboard and list any professionally produced FAST Channel or Professional TV Broadcaster without a lengthy selection process. If the channel is delivered to the required specification correctly the channel will be awarded an EPG within one of the 14 genres.
3. Kapang Studios – Kapang will professionally onboard any TV Series, Movie or Documentary without a lengthy selection process. If the content is formatted and encoded correctly the connect will be added to the library and scanned for 10-levels contextual data to maximize ad-targeting using the View TV AI- Platform.
4. Kapang Adpods – Kapang delivers 100% ad-fill on all VOD and Linear Channels.
5. Kapang Dashboard – Kapang provides Live Reporting to all Media Content Channel owners.
6. Kapang Pay – Kapang will pay advertising earnings for all channels within 28 days with all invoicing being finalized on a weekly basis to make sure that broadcasters receive their earnings FAST (available Summer 2024)
7. Kapang Boost – Kapang channels and content creators can add inter-platform video ad promotions or be part of the editor pick process to drive more audiences to content channels.
8. Kapang Live – Live Broadcasts for Music, Gaming and Sports are supported by Kapang either as part of a broadcasters linear channel or via its Live Lounge network with Pay-per-view, Free-to-air or Ad-supported Kapang Premium service.
9. Kapang Local – Kapang will onboard any global local television provider with the ability to target audiences by location and the ability to feature as channel 100 within a particular US DMA or UK County. All local TV channels can also request an optional branded app portfolio with the same benefits.
10. Kapang Radio – Kapang will enable any Radio or Jukebox Music channel on the platform with triggered or in-video advertising to provide a substantial revenue stream for radio stations and music broadcasters.
11. Kapang Podcasts – Video Podcast creators and broadcasters have a dedicated area within the platform to deliver and monetize their series of content unhindered and on a regular basis with followers being signaled when new episodes become available.
12. Kapang Premium – Kapang is providing a Subscription Fee Bucket, allowing premium broadcasters to provide ad-free or premium ad-supported content, channels or live broadcasts receiving their earnings based on a percentage of collective platform eyeballs.

Delivering 100% Ad-Fill: Maximizing Revenue Potential

One of the most critical aspects of Kapang’s new model is its promise to deliver 100% ad-fill. In an industry where unfilled ad slots mean lost revenue, Kapang’s commitment ensures that every available space is monetized, via its TIER5 addressable targeting network to provide a higher average revenue per hour watched, no more “we will be right back slates” for audiences and translating to consistent and predictable revenue streams for broadcasters.

Although the average CPM per advert is less, the hourly revenues are considerably higher, “Sanity over Vanity” is the phrase of the hour. This approach not only benefits content creators but also provides advertisers with a tier based ad-network to reach their target audiences without the fear of wasting expensive to manage campaigns which drives more ad-dollars being invested by brands.

Diversifying Revenue Streams: Beyond Traditional Advertising

Kapang’s innovative approach extends beyond traditional advertising methods. By incorporating channel sponsorships, content sponsors, in-video advertising, and interactive CTV ads, Kapang is diversifying the revenue streams available to broadcasters. Channel sponsorships allow brands to align with specific channels that resonate with their values and target demographics, creating a symbiotic relationship between the sponsor and the content.

Television Content sponsors and Movie Partners can invest in particular productions or series, associating their brand with high-quality content and engaging directly with their desired audience demographics within a single walled-garden environment.

In-video CTV advertising offers a more integrated experience, allowing ads to flow seamlessly with the content, thereby reducing viewer disruption and increasing engagement and conversions.

Perhaps the most exciting development is the introduction of interactive CTV ads. These ads invite viewers to engage with the content actively, creating a two-way communication channel that can lead to higher conversion rates, calls-to-action and a more personalized viewing experience.

How does Kapang adX aid existing broadcasters looking to transition to Streaming delivery?

The digital transformation of broadcasting is a complex, slow and costly endeavor, particularly when it comes to navigating the intricate world of Connected TV (CTV) distribution and monetization. The newly announced Kapang adX represents a significant breakthrough for broadcasters in this transition. With its promise of 100% ad-fill and zero TV Platform revenue deductions, Kapang adX is poised to become a cornerstone for broadcasters looking to modernize without the burdensome overhead associated with traditional CTV distribution models or owned and operated solutions.

Kapang adX’s model is particularly advantageous for broadcasters because it eliminates the need to navigate the revenue-sharing agreements that are common with other CTV distribution platforms. These agreements often see a significant portion of ad revenue being shared with multiple intermediaries, which heavily dilute the profitability of the channel content. By ensuring that broadcasters retain the entirety of their ad revenue, Kapang adX provides a more sustainable financial model, which is crucial for the long-term success of digital content channels.

Moreover, the traditional route of digital transformation typically involves creating owned and operated apps for content distribution. This not only incurs substantial development and maintenance costs but also requires a steep learning curve that many existing broadcasters may not have the expertise or resources to manage. Kapang adX sidesteps this issue by allowing broadcasters to distribute their content through a single, unified CTV platform. This approach not only reduces technical and marketing costs but also simplifies the user experience, as audiences can access a wide range of content in one place, reminiscent of the simplicity of traditional cable boxes.

How does a single app help attract audiences?

For audiences, the appeal of having a single app that aggregates various channels and content mirrors the convenience they have always enjoyed with cable TV. This familiarity is key to retaining viewers and ensuring a smooth transition from traditional to digital broadcasting. Kapang adX’s all-in-one platform approach caters to this preference, potentially increasing viewer retention and satisfaction.

In essence, Kapang adX is not just aiding broadcasters in their digital transformation; it is reshaping the landscape of CTV distribution. By removing financial and technical barriers, Kapang adX enables broadcasters to focus on what they do best—creating and delivering great content—while leaving the complexities of digital distribution to the platform without sacrificing high percentages of channel revenue.

This symbiotic relationship promises to accelerate the adoption of CTV and usher in a new era of broadcasting that is both viewer-centric and finally financially viable for content creators.

How does the Kapang Platform aid Content Creators, TV studios and Movie Producers?

Kapang’s innovative Ad-Exchange and CTV Platform structure heralds a new era of opportunity for TV series creators and movie studios. It offers a direct-to-audience distribution platform that ensures a predictable and robust return on investment.

With an enterprise-grade monetization solution, this cohesive ecosystem empowers studios to reach audiences directly, bypassing the complexities and inefficiencies associated with user-generated content platforms and the traditional, lengthy processes of content distribution negotiations and content monetization.

This streamlined approach not only accelerates the journey from content creation to viewer engagement (reducing it to a few days) but also enhances the overall profitability and efficiency for content producers and heavily reducing return on investment and investment risks.

Kapang has already partnered with a number of TV & Movie Content Investors to support innovative independent producers and Television Studios in funding the production process with a defined route for profitability.

Conclusion: Kapang’s Visionary Leap Forward

Kapang’s transformation into an Ad-Exchange and its commitment to aiding streaming content channels, 100% ad-fill, and diversified revenue streams represent a visionary leap forward in the streaming TV industry. By aligning the interests of content creators, broadcasters, advertisers, and audiences, Kapang is not just adapting to the future; it is actively shaping it.

As the platform continues to innovate and expand its offerings, the possibilities for content monetization and audience engagement seem limitless and fully in their control. Kapang’s journey is one to watch, as it may well set the standard for the streaming services of tomorrow.

Find out more about adding channels and content to Kapang at https://viewtvx.com/kapang-tv/