CTV News

CTV News for the latest in Connected TV information and news stories from across the world.

In the burgeoning world of Free Ad-Supported Streaming TV (FAST) channels, a pressing issue has emerged: the distribution of ad-generated revenue is heavily skewed, leaving premium content owners with less than 10% of every ad dollar https://www.prnewswire.com/news-releases/new-omdia-data-reveals-global-fast-channel-revenues-will-reach-12bn-in-2027-301729416.html. This imbalance poses…

Stop buying tech - FAST Channels is all about the content and the advertisers - FAST Channels and AVOD distributors are wrongfully signing up for technology services that are not adding value or creating sustainable revenues to their content channels…

Magnite, the industry's largest, independent supply-side platform (SSP), is launching ClearLine to provide advertisers and agencies direct access to top-shelf video inventory without having to use a demand-side platform (DSP). ClearLine essentially allows advertisers to 'cut out' the DSP fee and helps them share…

The future of CTV - In the ever-evolving realm of television, the future is undeniably platform-driven, promising ubiquitous accessibility for viewers worldwide. Connected TV (CTV) stands at the forefront of this transformation, poised to revolutionize the way linear broadcasters, video…

The Unsustainable Dilemma: Discrepancies in CTV Advertising Revenue Distribution Threaten Free-to-Air Broadcast TV Channels Introduction to the situation The landscape of television advertising is undergoing a seismic shift as audiences increasingly migrate from traditional free-to-air broadcast channels to streaming platforms.…

FAST Streaming TV is not different from traditional broadcasting. Don't separate FAST Linear TV from traditional broadcasting, audiences and advertisers see no difference. It's only classified separately due to new players capitalizing on unregulated opportunities. But, this has allowed genius…

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