CTV News for the latest in Connected TV information and news stories from across the world.
In the dynamic landscape of media and entertainment, streaming video platforms have been a beacon of innovation, captivating audiences with their diverse and high-quality content. As we look to the future, these platforms are set to make a groundbreaking entrance…
The Future of Local TV is Streaming and reinventing FAST has made it possible - Local television has long been a cornerstone of community service, providing not only entertainment and information but also a sense of local identity and cohesion.…
TV Broadcasting in the cloud is all about the audience and advertisements
The landscape of television is undergoing a seismic shift with the advent of Free Ad-Supported Television (FAST). This model promises to democratize content distribution by providing free access to a wide array of programming, supported by advertising revenue. However, the…
The FAST Channel Ecosystem is unsustainable and has collapsed - In the rapidly evolving world of digital streaming, the Free Ad-Supported Television (FAST) channel ecosystem has been a game-changer, offering viewers a wealth of content at no cost. However, this…
The content industry has long been gasping for air, suffocating under the weight of third-party revenue shares that siphon the lifeblood from creators and broadcasters. However, a beacon of hope shines in the form of Kapang's Connected TV (CTV) FAST…
In the burgeoning world of Free Ad-Supported Streaming TV (FAST) channels, a pressing issue has emerged: the distribution of ad-generated revenue is heavily skewed, leaving premium content owners with less than 10% of every ad dollar https://www.prnewswire.com/news-releases/new-omdia-data-reveals-global-fast-channel-revenues-will-reach-12bn-in-2027-301729416.html. This imbalance poses…
Stop buying tech - FAST Channels is all about the content and the advertisers - FAST Channels and AVOD distributors are wrongfully signing up for technology services that are not adding value or creating sustainable revenues to their content channels…
Hollywood Plus - In the heart of Los Angeles, where dreams are larger than life and stars are born every day, a new chapter is unfolding. Welcome to HOLLYWOOD PLUS, the latest evolution in Tinseltown's storied legacy. This isn't just…
Roll out the red carpet and grab your popcorn, because the entertainment industry just had a year, 2023, that could rival any blockbuster drama! movie✨ Hollywood's Rollercoaster Ride Streaming Live across the world It's been a wild ride in Tinseltown,…
The New Digital Gold Rush - The phenomenon known as the 'Great Resignation' is accelerating at full speed. Recent data from the U.S. Bureau of Labor Statistics reveals that a staggering 34.4 million Americans have voluntarily left their jobs. Sparked…
Kapang adX for Content - Bringing Premium Episodic TV Content, Box Office Movies and breaking PodCASTs to FAST whilst avoiding the YouTube distribution model. Revolution of Content Monetization: Kapang adX's Impact on Premium Content In the dynamic world of content…
The Revenue Challenge for FAST Channels - In the rapidly evolving landscape of digital streaming, Free Ad-Supported Streaming TV (FAST) channels and Advertising-Based Video On Demand (AVOD) services are facing a significant revenue challenge. The crux of the issue lies…
In the burgeoning era of Connected TV (CTV) advertising, a pressing question looms over content creators and linear TV broadcasters: How many intermediaries does it take to fill the advertising slots that fund our entertainment? The answer, unfortunately, is not…
Magnite, the industry's largest, independent supply-side platform (SSP), is launching ClearLine to provide advertisers and agencies direct access to top-shelf video inventory without having to use a demand-side platform (DSP). ClearLine essentially allows advertisers to 'cut out' the DSP fee and helps them share…
Kapang adX has launched a widely needed video content and broadcast solution to empower broadcasters and content studios just as NAB 2024 is concluding. In the rapidly evolving world of digital streaming, Kapang is making a bold move that could…
The headline 'Publishers Receive ZERO Percent in Programmatic Deals' seems too sensational to be true, and one might dismiss it as mere clickbait. But hold on, there's more to it. The two ISBA studies from 2019 and 2022 are well-known,…
FAST Platform Ecosystem – In the ever-evolving realm of television, the future is undeniably platform-driven, promising ubiquitous accessibility for viewers worldwide. Connected TV (CTV) stands at the forefront of this transformation, poised to revolutionize the way linear broadcasters, video content…
In the dynamic world of digital content distribution, two distinct paths have emerged for entities looking to capitalize on the burgeoning market: content distribution agencies and FAST (Free Ad-Supported Television) Channel broadcasters. While both avenues offer unique opportunities, they require…
Reclaiming FAST Channel Revenues - The future of television is bright and brimming with potential, thanks to the innovative model of ad-funded streaming TV. This modern approach to broadcasting, known as Free Ad-Supported Television (FAST), is revolutionizing the industry by…
In five recent studies on supply chain transparency, trade associations within the industry have reported that merely 40 to 60 percent of an advertiser's dollar actually makes it to the publisher for ad displays. The remaining portion is consumed by…
The rise of Free Ad-Supported Television (FAST) channels has been a game-changer in the media landscape, offering content owners a new avenue to reach audiences without the hefty investment in technical infrastructure. However, this burgeoning sector has seen the emergence…
FAST Channels operate as a business model like any other business, but this should not be associated to be a content business model it is a broadcaster model. FAST Channels can only make money by being watched by audiences on…
LinkedIn, the business-networking site, said it is getting into the connected TV ad business, working with NBCUniversal on one of its new offerings. LinkedIn has been running in-stream video ads on its site and said the expansion into CTV will help business…
We've recently overhauled several FAST Channel broadcasters, optimizing them for wider distribution. This revamp has given us valuable insights into audience engagement and ad-fill rates. A recurring challenge has been ad-fill, which is often compromised by programmatic trading that allows…
Television is Imploding - You've probably noticed the differences in just the past year or so if you watch a fair amount of TV. There's simply fewer great shows, more ads, higher fees, more subscription services, and more confusion as…
The future of CTV - In the ever-evolving realm of television, the future is undeniably platform-driven, promising ubiquitous accessibility for viewers worldwide. Connected TV (CTV) stands at the forefront of this transformation, poised to revolutionize the way linear broadcasters, video…
The future of VOD is Linear television is in the balance as channels Content Creator FAST Channel Operator Content Library Operator
In a landmark move signaling the ever-evolving landscape of media consumption, a US-based media investment company has finalized the acquisition of View TV and Kapang in a deal valued at over $75 million. This strategic maneuver not only underscores the…
Digital advertising has gone through many transformations since the first online ad ran in 1994. Now, in 2024, we are on the cusp of the next major shift. Programmatic display has been the driving force behind digital ad campaigns since…
Launching FAST Channels can be challenging, but if you follow standard business practices it is profitable and certainly the future of Linear Broadcast Television and ad-funded on-demand video content watching. FAST is not a new genre or format of TV…
Retail giant Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that include an ad-supported free streaming service, in a deal worth more than $2 billion, the Wall Street Journal reported. The deal, if completed, could make…
Why FAST Channels Need to Improve Their Content Quality. FAST (Free Ad-Supported TV) channels are streaming platforms that offer free access to linear and on-demand content, supported by ads. FAST channels have been growing in popularity in recent years, as…
Rathergood TV Unveils Innovative Service for Content Creators wanting to monetise brands, content and video libraries. Los Angeles - 24th January 2024 – Rathergood Television, a trailblazing company at the forefront of the entertainment industry, is proud to announce the…
FAST Channels are not a different form of TV. Unveiling the Reality: FAST Channels are not a different for of TV just a Modern Twist on Timeless TV Introduction to FAST Channel delivery In the ever-evolving world of television, a…
The Unsustainable Dilemma: Discrepancies in CTV Advertising Revenue Distribution Threaten Free-to-Air Broadcast TV Channels Introduction to the situation The landscape of television advertising is undergoing a seismic shift as audiences increasingly migrate from traditional free-to-air broadcast channels to streaming platforms.…
The landscape of television delivery has been undergoing rapid transformations, with streaming platforms playing a pivotal role in shaping the future of how we consume content. One emerging model that has gained significant traction is Free Ad-Supported Streaming Television (FAST),…
FAST Channel CDN from View - View TV Cloud reduces the barrier to entry for FAST Channel operators with an entry level zero commitment broadcast-grade CDN option. Monday 8th January 2024 – View TV, a leading innovator in the streaming…
View TV introduces Unified FAST Plus (UFP), an integral part of the View TV Cloud, revolutionizing the landscape for Free Ad-funded Streaming Television (FAST) channels, content creators, distributors, and traditional television channels transitioning to Streaming TV and Connected TV (CTV)…
Introducing Unified FAST Plus [UFP] from View TV – an integrated component of the View TV Cloud that revolutionizes the landscape for existing FAST Channels, content creators, distributors, and traditional television channels transitioning to Streaming TV and Connected TV [CTV]…
View TV Cloud Emerges as the Ultimate Solution for FAST Channels, Offering a Seamless Managed Integrated Solution Los Angeles 2nd January 2024 – View TV, a pioneer in television technology, proudly introduces View TV Cloud as the go-to solution for…
View TV Launches FAST Channel Connect Programme, Revolutionizing Fast Channel Distribution and Revenue Sharing Los Angeles 1st January 2024 – View TV, a leading innovator in the television industry, is proud to announce the launch of its groundbreaking FAST Channel…
Quality Over Quantity: The Shocking Truth about FAST Channels In the fast-paced world of streaming, the battle for audience attention is fierce. With an abundance of channels available on Free Ad-supported Streaming Television (FAST) platforms, some may argue that having…
View TV, a leading innovator in the television broadcasting industry is proud to announce the next evolution of its FAST PLUS solution, designed to transform Free Ad-supported Streaming Television (FAST) channels and traditional television broadcasters. This groundbreaking enhancement aims to…
Kapang FAST Plus - Kapang, a leading innovator in the broadcasting industry, proudly announces the launch of Kapang FAST Plus, a revolutionary platform designed to empower traditional broadcasters in their seamless transition from Free-To-Air (FTA) services to Free-to-View Streaming services.…
FAST CASH Guide from View TV for AVOD and FAST Channel Broadcasters - FAST (Free Ad-Supported TV) channels are linear channels that stream free content with ads, similar to traditional TV. FAST channels are becoming more popular among cord-cutters and…
FAST Channels need leading playout services to engage audiences and advertisers but the channels are hesitant to reinvest in the transformation and outsourcing as a managed service. FAST Channel inadequate playout is killing the industry The television industry has undergone…
Kapang K2 - The Ultimate Platform for Streaming Content. Kapang with View TV, the leading provider of streaming solutions, has announced the launch of Kapang K2, a complete platform rebuild that delivers AVOD, SVOD and FAST Channels to audiences worldwide.…
YouTubers adopting FAST - YouTubers are some of the most popular and influential content creators in the world, with millions of fans and subscribers who watch their videos on YouTube, the world's largest video platform. However, YouTube is not the…
Magic FAST Channel Revenues - Many FAST Channels Think That Revenues Are Earned Magically and In Fact They Need to Invest in the FAST Channel Brand, FAST Channel Marketing and Their Social Media to Drive Audiences Which in Turn Will…
FAST Streaming TV is not different from traditional broadcasting. Don't separate FAST Linear TV from traditional broadcasting, audiences and advertisers see no difference. It's only classified separately due to new players capitalizing on unregulated opportunities. But, this has allowed genius…
Youtube AllStars - View TV recruits on YouTube Allstars as a New Collection of FAST Streaming TV Channels. View TV, a global streaming broadcast company that offers live TV, FAST channels, and AVOD content, has announced that it has taken…
Kapang K2 Platform expands reach and channel line-up for global rollout using automated Geo Channel technology to deploy channels and support monetisation based on the viewer's global location. Kapang K2 has the following unique features for FAST channels and AVOD…
FAST Channel Bootstraping or FAST Channel Venture Funding or Streaming TV VC Funding, which is the best way forward. Your effort, your time and your baseline overheads are the same for any size of FAST Channel Operator. Audiences have not…
Watch TV for Free - Kapang is a connected TV platform owned and operated by View TV, which provides broadcasters and content owners with a simple and cost-effective way to launch and monetize their own FAST channels, or free ad-supported…
Streaming TV is the future of television, as more and more viewers are cutting the cord and switching to online video platforms. However, for major broadcasters such as CBS and HBO, who have invested heavily in over-the-air (OTA) broadcasting, transitioning…
TV viewers today have more choices than ever before. They can watch their favourite shows and movies on various platforms, such as cable, satellite, streaming, or over-the-air (OTA) broadcasting. However, each platform has its advantages and disadvantages. For example, cable…
Kapang drives TV Broadcasters into the FAST Lane with FAST Channel Offering KAPANG FAST LANE - The broadcast TV product to drive streaming audeinces to existing broadcasters in days without a high capital outlay. The TV industry is undergoing a…
