View TV, a broadcaster and broadcast technology innovation company, has sold a 40% stake in its end-to-end Smart TV broadcast business to Media Finance & Private Equity firm Play. The deal includes $50m in debt finance for the growth of…
Author: FAST Broadcaster Editor
Dedicated to the the FAST industry roll out, watch what happens next.
Cost per mille (CPM) is a key metric in the world of video advertising, as it measures the cost of displaying an advertisement to 1,000 people. The goal of any video advertiser is to maximize CPM by reaching the largest…
The Dotcom Boom The dotcom boom, also known as the dotcom era, was a period of tremendous growth and investment in the internet and technology industry that lasted from the mid-1990s to the early 2000s. The boom was characterized by…
Addressable Advertising: The Future of Television Advertising Addressable advertising is a revolutionary way of delivering targeted and personalized advertisements to TV viewers. Instead of delivering the same advertisements to everyone watching a particular program, addressable advertising uses data and technology…
AI TV Channel, View TV AI, will be made available on the Kapang platform and available for distribution across all platforms for the NAB Show 2023 in April. View TV has created an AI-powered content creation tool that can take…
View TV Boost is a new service launched by View TV, providing a YouTube-style MCN for FAST channels without changing their FAST channel playout provider. Boost from View TV instantly lists any compliant channel on Kapang in the UK and…
Kapang is a platform developed to appreciate audience demands following cord-cutting trends. Kapang delivers broadcast television channels & niche audience channels across 14 genres. Although Kapang is dedicated to providing a Streaming TV Cable experience, an additional genre has recently…
OTT Cloud Playout service View TV Play has been announced by View TV as their subsidized rebranded FAST Playout service. View TV Play is a mentored FAST Cloud Playout service covering curation, delivery, distribution, and monetization across global platforms and…
Free ad-funded Streaming Television, commonly known as FAST, has evolved over the past few years, with platforms such as Pluto and Redbox generating millions of dollars in ad revenues, monetising archived content, and generating much-needed cash from their video libraries. …
View TV Sports - View TV knows Live Sports Streaming is the holy grail in proving that Streaming is the Future of TV. Streaming Live Sports delivered as FAST Ad-funded, Service Subscription, or Pay-per-view [PPV] Services allows any sports team…
View TV has created a network that allows investors and Fast Channel to achieve their own objectives whilst minimising risk and providing a sustainable revenue model for exponential growth. For Connected TV and FAST Channels to grow, they need to…
MVPD stands for Multichannel Video Programming Distributor, and vMVPD stands for Virtual Multichannel Video Programming Distributor. This article explains the concepts of MVPD and vMVPD, Skinny Bundles, and the differences between MVPD, vMVPD, and SVOD (Subscription-based Video On Demand). What…
LONDON, 29 September 2022: In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to the latest research from Omdia.Omdia Senior Research Director, Maria Rua Aguete said: “Netflix is expected…
Promising as the FAST distribution model may be, it is a daily fight for eyeballs, premium ad placements, and prominence on a broad range of FAST platforms. To stand out from the crowd, create scale, and ensure a stable source…
FAST channels distribution just became a lot easier for content owners, channels, and platforms with the latest offering from View TV. FAST Channel Network from View TV provides a growing catalog of FAST channels available to platforms and opens up…
FAST is an ideal entry to OTT: low setup costs, global reach, and enhanced revenue streams. Learn how to create a channel, in 6 simple steps. Firstly, what is a FAST Channel? The acronym stands for Free Ad-Supported Television. In one…
How do I launch a FAST Channel? - is a question on a lot of Content distributors' notepads so they can connect with consumers by launching free ad-supported TV (FAST) channels to enhance direct-to-consumer reach and boost engagement. In…
A report, Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T., from Comcast Advertising, the advertising division of Comcast Cable, highlights the rise of Free Ad-Supported Streaming TV (FAST) and its value to advertisers today as a complement…
Kapang is a Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from…
FAST Wars, the Free Ad-funded Streaming Television race to roll out broadcasters to IP-connected device platforms. Both Content Owners and Broadcasters have seen FAST to be a cost-effective approach to grow and transpose their content or channel revenues from declining…