CTV Platforms & FAST Apps stories from across the industry as the industry is growing exponentially.
In the dynamic landscape of media and entertainment, streaming video platforms have been a beacon of innovation, captivating audiences with their diverse and high-quality content. As we look to the future, these platforms are set to make a groundbreaking entrance…
The FAST Channel Ecosystem is unsustainable and has collapsed - In the rapidly evolving world of digital streaming, the Free Ad-Supported Television (FAST) channel ecosystem has been a game-changer, offering viewers a wealth of content at no cost. However, this…
In the rapidly evolving landscape of Free Ad-Supported Streaming TV (FAST) channels, Kapang has emerged as a significant player. However, recent insights reveal a concerning trend: more than half of the FAST channels on the platform lack four fundamental features…
Radio Streaming - The future of Radio is one that has become a great success thanks to the popularity of Pod-Casting. Kapang: Revolutionizing Visual Radio with Video Advertising In the dynamic world of streaming, Kapang has emerged as a trailblazer,…
Content is King - In the dynamic realm of Free Ad-Supported Streaming TV (FAST) channels, a powerful narrative is taking hold: content is not just king—it's now demanding its rightful ransom. This bold declaration reflects a growing movement within the…
Stop buying tech - FAST Channels is all about the content and the advertisers - FAST Channels and AVOD distributors are wrongfully signing up for technology services that are not adding value or creating sustainable revenues to their content channels…
Ad Pods - Kapang adX has introduced 'Ad Pods', a third-party CTV Addressable Advertising Agency, marking a progressive step in the FAST Channel sector. This initiative features expert-managed FAST Channel Ad-fill, overseen by a proficient Ad Ops team that ensures…
Roll out the red carpet and grab your popcorn, because the entertainment industry just had a year, 2023, that could rival any blockbuster drama! movie✨ Hollywood's Rollercoaster Ride Streaming Live across the world It's been a wild ride in Tinseltown,…
The Future of Live Broadcasting: Kapang adX and the Ad-Funded Business Model - The broadcasting industry is witnessing a significant shift with the advent of ad-funded business models, particularly in the realm of live event broadcasting and live sports. Kapang…
Kapang adX for Content - Bringing Premium Episodic TV Content, Box Office Movies and breaking PodCASTs to FAST whilst avoiding the YouTube distribution model. Revolution of Content Monetization: Kapang adX's Impact on Premium Content In the dynamic world of content…
In the burgeoning era of Connected TV (CTV) advertising, a pressing question looms over content creators and linear TV broadcasters: How many intermediaries does it take to fill the advertising slots that fund our entertainment? The answer, unfortunately, is not…
The Future of Streaming Broadcast contains a lot less hops Reduce the number of media industry hops adfsafsaf Kapang adX CTV Ad-exchange launches with FAST Channel Platform
Magnite, the industry's largest, independent supply-side platform (SSP), is launching ClearLine to provide advertisers and agencies direct access to top-shelf video inventory without having to use a demand-side platform (DSP). ClearLine essentially allows advertisers to 'cut out' the DSP fee and helps them share…
in the dynamic world of digital broadcasting, staying ahead of the curve is not just an advantage; it's a necessity. View TV is leading this charge with its innovative adX product, a white-labeled solution designed to empower FAST channels and…
Revenue sharing is a common practice in various industries, including media and technology. However, while it can be a viable way to align interests and distribute earnings, it can also be costly for several reasons. Here's an article exploring why…
In the dynamic world of digital content distribution, two distinct paths have emerged for entities looking to capitalize on the burgeoning market: content distribution agencies and FAST (Free Ad-Supported Television) Channel broadcasters. While both avenues offer unique opportunities, they require…
Reclaiming FAST Channel Revenues - The future of television is bright and brimming with potential, thanks to the innovative model of ad-funded streaming TV. This modern approach to broadcasting, known as Free Ad-Supported Television (FAST), is revolutionizing the industry by…
FAST Channel Scenarios - When revenue is split among many third-party entities, the resulting distribution reduces the earnings for a content owner to an impractical level. Moreover, for content targeting a niche audience, hosting it on YouTube often proves to…
In five recent studies on supply chain transparency, trade associations within the industry have reported that merely 40 to 60 percent of an advertiser's dollar actually makes it to the publisher for ad displays. The remaining portion is consumed by…
Television is Imploding - You've probably noticed the differences in just the past year or so if you watch a fair amount of TV. There's simply fewer great shows, more ads, higher fees, more subscription services, and more confusion as…
In a landmark move signaling the ever-evolving landscape of media consumption, a US-based media investment company has finalized the acquisition of View TV and Kapang in a deal valued at over $75 million. This strategic maneuver not only underscores the…
Digital advertising has gone through many transformations since the first online ad ran in 1994. Now, in 2024, we are on the cusp of the next major shift. Programmatic display has been the driving force behind digital ad campaigns since…
Retail giant Walmart is in talks to acquire Vizio, which sells a popular line of value-priced smart TVs that include an ad-supported free streaming service, in a deal worth more than $2 billion, the Wall Street Journal reported. The deal, if completed, could make…
BBC teams up with rival broadcasters to launch Freely service in bid to take on Netflix. In TV's streaming wars The BBC has joined forces with rival broadcasters to launch new streaming service Freely. This is in a bid to…
Kapang FAST PLUS - Kapang has officially embraced FAST PLUS by View TV, a revolutionary solution designed for streaming TV broadcasters of various scales. With FAST PLUS, broadcasters can smoothly shift from cable and satellite TV to streaming TV, enjoying…
Back to the Future for Television - As we hurtle into the future, the landscape of television delivery is undergoing a seismic shift, bringing forth innovations that seem like a rendezvous with science fiction. At the forefront of this revolution…
Quality Over Quantity: The Shocking Truth about FAST Channels In the fast-paced world of streaming, the battle for audience attention is fierce. With an abundance of channels available on Free Ad-supported Streaming Television (FAST) platforms, some may argue that having…
View TV, a leading innovator in the television broadcasting industry is proud to announce the next evolution of its FAST PLUS solution, designed to transform Free Ad-supported Streaming Television (FAST) channels and traditional television broadcasters. This groundbreaking enhancement aims to…
In the dynamic landscape of media and content distribution, the demand for efficient and speedy FAST channel playout and distribution models has never been greater. Kapang, a leading player in the industry, has taken a significant leap forward by partnering…
FAST Channel Millionaires - No but Why - YouTube is the undisputed king of online video, with more than 2 billion monthly active users and over 500 hours of content uploaded every minute. YouTube is also a lucrative platform for…
Insert SCTE Markers with View TV Cloud and solve SCTE issues for FAST - View TV Cloud can Detect and Insert SCTE Markers into Mezzanine Feeds from Broadcasters Who Operate Older Playout Solutions That Do Not Directly Support SCTE Markers…
How Independent Film Production Companies Neglect to Add a Marketing Budget and How Kapang is Empowering Production Studios to Monetize Their Content Using FAST and AVOD Independent film production companies often face many challenges and risks when making and distributing…
YouTube FAST Channels - View TV is Recruiting YouTube Channels to Feature in the Rathergood TV Network. View TV, a global streaming service that offers live TV, FAST channels, and AVOD content, has announced that it is recruiting YouTube channels…
Kapang K2 Platform expands reach and channel line-up for global rollout using automated Geo Channel technology to deploy channels and support monetisation based on the viewer's global location. Kapang K2 has the following unique features for FAST channels and AVOD…
Capitol Broadcasting’s WRAL-TV Joins Kapang Platform to Expand Its Revenue and International Reach Capitol Broadcasting Company (CBC), the owner and operator of WRAL-TV, the NBC affiliate for the Research Triangle area in North Carolina, has announced a new partnership with Kapang, a…
Watch TV for Free - Kapang is a connected TV platform owned and operated by View TV, which provides broadcasters and content owners with a simple and cost-effective way to launch and monetize their own FAST channels, or free ad-supported…
FAST Channel Audiences - In the ever-evolving landscape of television entertainment, Free Ad-supported Streaming TV (FAST) Channels have emerged as a game-changer. These channels offer viewers a treasure trove of niche content, catering to a wide spectrum of interests. While…
The world of television has witnessed a remarkable transformation over the past few years, driven largely by the rise of streaming services and the increasing popularity of cord-cutting. While these changes have given viewers more options than ever, there is…
Ofcom to regulate FAST channels in the UK? The UK government has unveiled plans to bring the content of online TV channels such as FAST services available via connected TVs under the remit of media regulator Ofcom for the first…
PGA launches free FAST channel on Samsung TV Plus. The channel features highlights from the world's best players and tournaments and original programming from the PGA Tour. The PGA TOUR and Samsung Electronics, Inc., announced on Wednesday a partnership that…
Live Cloud Production is changing FAST and now provides a global delivery. Cloud technology is helping live sports in many ways, such as: Enabling more flexible and cost-effective production workflows that can scale up or down depending on the demand…
Launch a FAST Channel - AST Channels have been seen as the Dotcom boom of the 2020's, streaming technology and internet access have boomed, and Netflix has proven that you no longer need a lumpy set-top box and a sizeable…
New research finds the majority of TV consumption is streaming, but agencies say ad spending still favours linear terrestrial. Advertisers arnt moving to streaming TV FAST Great assessment of the parallel trends of viewing and ad spending both moving from…
Live Sports Streaming and amazing fan engagement. How FAST Monetization Can Benefit Fans and Teams.Live sports are one of the most popular and lucrative forms of entertainment in the world, attracting millions of viewers and generating billions of dollars in…
Viaplay exits the UK streaming Market - in a surprising turn of events, Viaplay, the streaming service that offers a combination of live sports from the former Premier Sports, along with original Nordic films and TV shows, has announced plans…
OTT platforms are the new frontier of the streaming TV industry, as they allow content creators and distributors to offer their own video services directly to viewers over the internet, bypassing traditional cable or satellite TV providers. OTT stands for…
OTT Video Platforms, Who are the big ones? "Discover the Big Players in the OTT Video Platform Market!" Exploring the Biggest OTT Video Platforms: Who are the Major Players? The world of online streaming video has grown exponentially in recent…
How FAST Channel Streaming Can Improve Your Online Video Experience Online video streaming has become increasingly popular in recent years, and with the introduction of FAST Channel streaming, viewers can now enjoy an even better experience. FAST Channel streaming is…
How do I launch a FAST Channel? - is a question on a lot of Content distributors' notepads so they can connect with consumers by launching free ad-supported TV (FAST) channels to enhance direct-to-consumer reach and boost engagement. In…
View TV, a broadcaster and broadcast technology innovation company, has sold a 40% stake in its end-to-end Smart TV broadcast business to Media Finance & Private Equity firm Play. The deal includes $50m in debt finance for the growth of…
AI TV Channel, View TV AI, will be made available on the Kapang platform and available for distribution across all platforms for the NAB Show 2023 in April. View TV has created an AI-powered content creation tool that can take…
View TV Boost is a new service launched by View TV, providing a YouTube-style MCN for FAST channels without changing their FAST channel playout provider. Boost from View TV instantly lists any compliant channel on Kapang in the UK and…
Amagi - Is anyone making any money? Amagi is a cloud technology company that provides solutions for live and on-demand video streaming, FAST Channel distribution, and monetization. Amagi enables content owners, broadcasters, and streaming platforms to create, manage, and deliver…
View TV has announced OTT Cloud Playout service View TV Play as their subsidized rebranded FAST Channel Playout service. View TV Play is a mentored FAST Cloud Playout service covering curation, delivery, distribution, and monetization across global platforms and owned…
View TV Sports - View TV knows Live Sports Streaming is the holy grail in proving that Streaming is the Future of TV. Streaming Live Sports delivered as FAST Ad-funded, Service Subscription, or Pay-per-view [PPV] Services allows any sports team…
LONDON, 29 September 2022: In the next five years, online advertising revenues will almost double from $190 billion in 2022 to $362 billion in 2027 according to the latest research from Omdia.Omdia Senior Research Director, Maria Rua Aguete said: “Netflix is expected…
Single series FAST channels - touting the value. The ad-supported streaming space is heating up, along with the available content on those platforms. At NATPE’s Streaming Plus event, executives from Vizio, Filmrise and Tastemade dished on how AVOD and free ad-supported…
FAST channels distribution just became a lot easier for content owners, channels, and platforms with the latest offering from View TV. FAST Channel Network from View TV provides a growing catalog of FAST channels available to platforms and opens up…
A FAST Channel launch - 6 Key points. FAST is an ideal entry to OTT: low setup costs, global reach, and enhanced revenue streams. Learn how to create a channel, in 6 simple steps. Firstly, what is a FAST Channel? The…
Kapang is a Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from…
Brits set £20 limit on streaming spend - A new report has found that streaming is dominating the UK TV landscape, but that Brits have a hard cap when it comes to paying for SVOD services. According to The Trade…
Media Companies need to pay more attention to FAST, quickly. Free ad-supported streaming TV services will only become more attractive promotional channels as consumers minimize entertainment expenses amid inflationary pressures. Brands can no longer afford to allow FAST services to…
Banijay Rights launches FAST with its first general entertainment FAST channel. Banijay Rights is ramping up its FAST channel offering with the launch of the distributor’s debut dedicated general entertainment channel Horizons: Powered by Banijay. Horizons will host the likes of…
Sparring over Hulu - Comcast would be interested in acquiring Hulu if Disney decides to sell the streaming platform, according to Comcast CEO Brian Roberts. It’s an assertion which suggests Comcast is not about to make it easy for Disney to buy out…
Tubi launching World Cup FIFA 2022 FAST channel. Tubi — the free and ad-supported streaming service owned by Fox — today announced that it’s fired up a “FIFA World Cup FAST Channel.” If the name wasn’t clear enough (despite being a…
FAST CHANNELS THRIVE AS VIEWERS LOOK FOR ‘LEAN BACK’ VIEWING. The success of FAST channels proves that viewers still enjoy a ‘lean back’ viewing experience in the streaming age. That was one of the conclusions of an IBC2022 Conference session…
Smart TV Apps launched by Cloudie TV allows broadcasters and private networks to deliver a carrier-grade audience platform for ad-funded TV and subscription services. Cloudie TV Smart TV apps solution, combined with their Cloudie TV Nucleus IPTV Middleware offers a…
TV in the FAST Lane - the new era of operational creativity. In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating…
‘SUPERCHARGE STREAMING’ WITH ITVX SERVICE says Deep Bagchee, Chief Product Officer at ITV. He will detail the broadcaster’s plans for innovative new streaming service ITVX during his IBC Conference session today With several leading global services recently discussing the possibility…
Red Bee enters FAST market with Red Bee Pulse - Red Bee Media, the media services provider, has announced the addition of Free Ad-Supported Streaming TV (FAST) services to its Red Bee Pulse product. Red Bee’s scalable OTT virtual channel…
Nuestra.TV Launches with 40+ FAST Channels. Adsmovil’s free video streaming service is programmed to appeal to the diversity of the Hispanic community. In the latest move by companies to target the rapidly growing Hispanic streaming audiences, Adsmovil USA has launched…
Frequency Launches Bleav's FAST Channels - As the 2022 NFL Regular Season kicks off, Frequency, the top cloud-based video SaaS platform powering linear channels for content providers across the globe, and sports and entertainment omnichannel production company Bleav, launched Bleav’s free ad-supported streaming…
Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with…
Note: This guest column extrapolates from the VIP+ report “Life in the FAST Lane,” which delves into the state — and future — of free ad-supported streaming TV, available only to subscribers. The streaming landscape is facing a period of immense…
FAST Usage Was Up 9 Points in the First Five Months of 2022. The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research. The percentage of…
The taxonomy of streaming video services is expanding. Historically, the market was split between ad-supported services offering videos for people to watch on-demand, otherwise known as AVOD services such as YouTube, and subscription-based services offering videos for people to watch…
The TV segment has become an integral part of human life which covers the daily entertainment and information needs of consumers. According to Statista, the average time spent watching TV in 2021 by US adults was 3 hours and 17 minutes…
NEWSMAX TV on Kapang - New York – May 30, 2022 – On the back of NAB 2022, View TV Group have announced that Newsmax, one of the top-rated news networks in the US, has signed an agreement to be…
Press Release “Kapang announces 80/20 revenue share to BroadcastCDN customers" Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN),…
Kapang is Connected TV platform delivering more than 400 FAST & subscription channel services to viewers in the UK and USA using an internally developed private content distribution network (CDN), BroadcastCDN, to provide broadcast-grade encoding, delivery & monetization from an…
In its first year under the Warner Bros. Discovery umbrella, Discovery’s Shark Week is diving into the deep end with a host of new marketing partners. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate…
CTV advertising is gaining popularity among marketers. However, some are still on the fence as they have several questions, especially related to CPM. Here, Jason Fairchild, CEO, tvScientific, answers some of those questions and explains why performance buyers should consider…
FAST Channels - Quality not quantity. So many companies are making channels with some companies having more than 100 channels which are all unwatchable or uninteresting. FAST broadcasting has opened a few opportunities to launch channels with a few hours…
Los Angeles CA – May 11, 2022 – Off the back of NAB 2022, View TV Group has announced that Volty the unique channel featuring only electric vehicles currently a FAST channel, has aligned with and will be rebuilt using the…
London – May 6 2022 – On the back of NAB 2022, View TV Group have announced that BITE the premium food network has signed an agreement to be broadcast in UK and US on the Kapang CTV platform owned by…
Los Angeles CA – May 6, 2022 – On the back of NAB 2022, View TV Group have announced that Dark Matter TV the premium Horror and Sci-Fi channel from TriCoast TV, currently a FAST channel on many platforms has aligned…
Monarch Films’ Channels rebuilt- New York NY – May 6, 2022. On the back of NAB 2022, View TV Group have announced that three FAST channels owned by Monarch Films Inc., has aligned with and will be rebuilt using the…
The Future of Television requires a Hard Reset. In all great stories there are five main elements, the characters, the setting, the plot, the conflict and the resolution and the future of television certainly has a story. The Future of Television…
Kapang enables convergence of Broadcast TV & FAST. Free Ad-supported Streaming Television (FAST) or vLinear[1] has enjoyed explosive growth in the decade since the first FAST services appeared. The take-up has generally been driven by home broadband enabling streaming, massive choice…
Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that the open-source FAST2.0 Standard is now available. “The standard provides a step-change for content producers, content and channel owners to open up…
View TV Group Announces the first 73 channels to be built on FAST2.0 Los Angeles CA – April 5, 2022 - In the run up to NAB 2022, View TV Group have announced that the initial tranche of AVOD content producers…
Los Angeles CA – April 27, 2022 - View TV Group have announced that the five PiZetta Media FAST channels featuring authentic first-person stories of everyday heroism have aligned with and will be rebuilt using the FAST 2.0 Standard. “PiZetta Media…
Dread TV the amazing horror channel launches with View TV. In time for NAB 2022, View TV has announced that Dread TV, the cult horror FAST channel has aligned with and will be rebuilt using the FAST 2.0 Standard. “Dread…
Jersey NY – April 18, 2022 — View TV Group, owner of the Cloudie TV broadcast-grade CDN and monetization solution, announced today that it has partnered with DMC Broadcast Group to enable cable and satellite broadcasters to achieve digital transformation. View TV Group and DMC…
Los Angeles CA – April 4, 2022 - In the run up to NAB 2022, View TV Group have announced that their playout centre is operational, and the first 200 seats have been sold to a global video social networking service…
Los Angeles – 8, May 2022 - Kapang, the CTV platform recently announced its FAST2.0 Standard that provides a more engaging, ‘cable like’ traditional TV viewer experience. To open up the opportunity to all linear and AVOD content rights holders, Kapang is offering…
Kapang, a Virtual Multichannel Video Programming Distributor (vMVPD) broadcasts content and channels with a format similar to that of cable and satellite TV but delivered over public internet. Kapang working with its sister companies BroadcastCDN & Cloudie playout has an…
Los Angeles CA – April 4, 2022 - In the run-up to NAB 2022, View TV Group, owner of Cloudie TV have announced that the open-source FAST 2.0 Standard will support the migration of live events, live news and premium entertainment from satellite,…
